In today’s market, the pace of innovation and technological change is unprecedented in its speed, scope and depth of impact. These innovations are occurring across all verticals and industries. Modern applications are delivering high quality customer experiences that are frictionless, personalized, intelligent, and offer users significant conveniences. To meet the high expectations of today’s customers, reduce development time of digital experiences, and eliminate potential security gaps, organizations need to put their customers’ identity front and center. A modern customer identity and access management (CIAM) solution can do just that.