Unlike any other year in recent history, 2020 has seen consumer behavior, and by extension, the retail market, significantly disrupted. Global public health measures in response to the COVID-19 pandemic quickly and dramatically affected not just consumers’ ability to shop in physical locations but also their desire to. Grocery stores, deemed “essential businesses” and not subject to long-term closure, have nonetheless felt the significant effects of shifting consumer behaviors, perceptions, and expectations on retailers.
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