It’s no longer optional to deliver content that’s highly personal and relevant. It’s a must.
According to a report by Accenture, U.S. companies lose $1.6 trillion each year from customers switching brands due to bad experiences.
Despite the surge in online transactions, an overwhelming majority of people still prefer human interactions. That’s why it’s imperative to humanize your digital experiences. This means going beyond content based on gender, age, or location. You have to listen to what your customers are saying through their actions. And then respond in ways that show you relate.
AI makes it easier to empathize with your customers, communicate with them one-on-one, and anticipate and deliver what they want.
But to maximize its benefits, you also need a strong data and analytics foundation, effective targeting capabilities, and checks and balances to ensure you don’t go too far with personalization.
