“Digital transformation”—what does it mean to you? Is it just one more overused “buzz phrase,” or do you use it as a serious description of how you would like your organization to evolve over the next year or two? Do you have a plan for that evolution? Is company leadership on board?
Yes, digital transformation is in the air—or in the cloud, if you will—but make no mistake: It means a fundamental change in how your company delivers value to its customers, and you can’t afford to botch it by leaping in with both feet without a plan.
This eGuide will offer some timely advice on your own digital transformation journey.
