San Francisco Based Salesforce is leading the technological shift from software development with a focus on design and delivery. One of the major developments in the technology world over the recent years has been cloud concept due to its innovation and adoption.

Salesforce is the leading cloud application and technology company with its major products catering to automation of sales and Customer Relationship Management (CRM) application. There have been many competitors that have expanded their software products to cater to needs of industry with CRM solutions but Salesforce was one of the first companies that adopted Software as a Service (SaaS).

SaaS provides the users with the flexibility of selecting or differentiating the price of the application based on the usage. Using the SaaS, the software is installed on the provider’s infrastructure rather on users system providing extra mobility to deal with customers. Cloud technology has added a new dimension to the software providers that deal with competitive market and user demands.

Salesforce is one of the leading users of concept, SaaS-based solution. It will assist the enterprise to expand the application requirements based on the market value. Salesforce is also looking to transform the customer operations with better products to stop the losses.

The cloud technology has assisted Salesforce to use CRM to leverage customer engagement with a wider set of goals that include-marketing, IoT, online commerce, and many other upcoming challenges.  The continuous shift from more legacy type of trends where applications are platform specific and require a specific configuration, the salesforce has been able to add the mobility in access and applications performance irrespective of the platform.

Salesforce also expanded the products based on the user requirements that can be Platform as a Service (PaaS). The user can access the platform through any given system without actually scarfing the own resources. Giving the user flexibility to work on multiple platforms for application development.