Google agreed to buy Actifio, a cloud-focused protection technology developer, to boost Cloud data protection and better protect enterprises’ workload on-premises and in the cloud.

Actifio will join Google Cloud to expand its focus on the backup and data recovery services market. The news about the acquisition came up on December 2, 2020, but the terms of the deal remain unexposed.

“We know that customers have many options when it comes to cloud solutions, including backup and DR, and the acquisition of Actifio will help us to serve enterprises better as they deploy and manage business-critical workloads,” Google said in a statement.

“Backup and recovery is essential to enterprise cloud adoption and, together with Google Cloud, we are well-positioned to serve the needs of data-driven customers across industries,” Ash Ashutosh, CEO at Actifio, said in a statement.

Google took action to buy Actifio when enterprise customers’ focus increased on protecting their data while aiming to shift most of their resources online. There were security breaches and data protection regulations that emphasized the effective management of data in the past.

About Actifio

It is a data management company that helps enterprises refrain from data loss and downtime caused by external threats, network failures, human errors, and other conflicts. Companies that collaborate with Actifio help in preparing against security breaches or any such disaster.

It protects other companies by backing up and protecting enterprise databases such as SAP HANA, Oracle, PostgreSQL, MySQL, and virtual machines in physical servers, VMWare, and Google Compute Engine.