Sales & Marketing

Running a business is not an easy task even when an organization is in the pink of its health. More so in today’s competitive times when a healthy relationship with the customers has become a sin...

With the introduction of enhanced Customer Relationship Management (CRM), businesses can finally make consumers the king. CRM is the engine that drives customer trust and helps build strong custome...

Marketing is a challenging job, especially when it comes to marketing a SaaS product. What’s sure is that there is no specific formula or algorithm that can fit into every situation. The marketing s...

CRM, we all know what CRM stands for. Customer relationship management, but do we know what customer relationship management actually means for a business? And why is it so essential to have a decent ...

Selling is an art. Selling is a technique. Selling is science. Selling is a talent. Then what is sales enablement? As explained by HubSpot, “Sales enablement is the iterative process of provid...

The main reason behind any business failure is its misalignment system to develop a successful sales strategy. Making a marriage successful requires balanced support from both the partners to build a ...

Personalization is a new trend that has emerged in every field. Personalization in sales and marketing is now the need of the time. Different industries were already preparing for 2020 with all of ...

Customer Relationship Management (CRM) has revolutionized the methods of managing sales. In 1980, the first digitization of the sales account information occurred, followed by a 360-degree change in 1...

Story begins…. “Welcome to a new era of marketing and service in which your brand is defined by those who experience it,” says Brian Solis, world-renowned digital anthropologist and futurist. ...

Sales enablement can simply be defined as a process that helps sales people sell more effectively by providing the sales organizations information, content, and tools they need. Consider marketin...